Green Monkey

We began with a design lead philosophy to bring to life the most natural and convenient baby food on earth.

It started back in 2002, the idea for the brand came about when the Rebbeck sisters were disappointed with the existing variety of ready-made baby foods on the market. Being parents we only wanted the very best for our babies, but when we went to reach for convenience the selection was very unappetising. There was no way we would start our children’s life eating habits on beige tasteless mush, our wee babies deserve better food than that… inspiration created action for us to bring to life our passion of the most natural, convenient and pure baby food on earth.

New babies are so pure, we wanted food that was grown and produced naturally in New Zealand’s pristine environment, just like our parents made for us. For us it seemed so simple – gather  the best natural goodness, make it convenient and offer something to parents that they can always trust. The ingredients always add up to 100% removing the usual ingredients label guesswork. Our products needed to be environmentally responsible, have amazing design and inbuilt passion to be the best!

So Green Monkey™ Organic Baby Food was born naturally in New Zealand.

We decided there was room for a super premium baby food. It has been created by mothers – not big business! Our motivation was not about corporate dollars but it is about creating the absolute best nutrition we could envisage in order to set your children up for a life time of good eating habits. It had to make you feel good and proud when feeding it to your baby. But most importantly, it had to taste great and be nutritious not just for babies but adults also.

Over the last four years we have spent months developing our packaging through various stages to where we are today.

The quality of the Green Monkey™ Organic Baby Food products, coupled with the convenience of the packaging, assures busy parents that their children are getting a generous dose of nutrient-rich organic baby food to help foster a bright and healthy future.

Green Monkey™ is good for your baby, kind on the environment and is striving for a better and more sustainable future for your baby and the earth.

Introduction

The most natural and convenient baby food on Earth

Green Monkey™ is a “super premium” organic baby food brand designed for babies aged four months onwards. Based on traditional, wholesome, homemade recipes our fruit, vegetable & meat ingredients are sourced entirely from New Zealand and safely nurtured by our 100% certified organic farmers. New Zealand’s environment is pristine and has ideal growing conditions to produce the most pure organic produce. It also exhibits internationally respected standards of quality in primary production and good food manufacturing practice.

Green Monkey™ had been on the market for over five years achieving strong success as a premium, 100% New Zealand, frozen organic baby food brand. After mastering frozen organic baby food concepts we recognized the distinct lack of convenience that such frozen products posed. This obstacle to an otherwise brilliant product, inspired us to create the perfect solution with this award winning innovation!

The Green Monkey™ Pouch System goes well beyond any existing baby food available in the world in terms of premium product quality, unique features and consumer appeal. This system evolved from an integrated design philosophy with quality placed firmly at its centre. It delivers real food with the ultimate convenience whilst still providing a pure and natural organic product that can be safely stored at room temperature. An inspired development team of Mothers, Nutritionists, Food Technologists & Designers have ensured that our baby food is now the best and safest available in the world.

Our packaging system enables us to store a fresh and delicious product without the need for additives, preservatives, freezing or refrigeration. Our wholesome recipes are gently pressure cooked within the tailor made multilayer pouch to seal in the fresh flavour. This sophisticated processing technology attains the highest standards of quality in organic baby food manufacturing and safety, whilst still remaining faithful to the integrity of organic food principles.

The pouch is presented in a simple, highly functional yet elegant retail display device, constructed of recycled cardboard and printed with natural vegetable inks. These are easy to use, have strong visual impact on the retail shelf, create a professional image for our valued customers and are totally recyclable. We believe that our philosophy of design-led innovation has helped us to bring to life: “The most natural and convenient baby food on Earth”.